Tag:personal branding

Featuring Jen – Life coach & Business coach!

Recently I worked with Jen, who is a small business owner local to me. She decided to bite the bullet and stop putting off getting some new headshots for her business. Like many business owners, Jen wasn’t super keen on getting behind the camera. While she knew there was value in it, it doesn’t stop that all too common dread or nervousness. “Where do I put my hands!?”, “How do I pose?” – these are the most common worries people […]

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The Downfall of Stock Photography for small business

Stock Photography It is one of those things that can be so convenient. There are so many stock photography libraries out there. If you’re out of the loop, photographers shoot and upload their work into these libraries, and they can be purchased with various licenses for others to use. It is common for stock photography to be used to accompany articles, or on brochures and marketing material. While it can be incredibly easy to access this photography, it is not […]

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Introducing Ellery Cohen – Melbourne Musician

Ellery Cohen: I was fortunate enough to meet and photograph Ellery Cohen in my studio. Ellery is musician, and he is so incredibly talented. He wanted three distinct studio portraits of himself to use for his social media and upcoming marketing materials. Recently, Ellery has just re-launched his brand and released his latest single, ‘Us’. Ellery’s passion for his craft is truly inspiring, with a love for writing and composing, as well as performing. ‘Us’ is full of emotion. it […]

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Power Of Showing Over Telling

The Power Of Showing, Over Telling. Photography advice for Melbourne Small Business Owners.

What you miss, when all you do is tell: It is pretty easy to create a webpage, a Facebook page, and an email account. How many emails do you get claiming a particular company will get you ranking as #1 on Google. How many of those emails do you just delete straight away? Tell, tell, tell. Many businesses focus solely on the copy of their website or marketing tactics. They might have an About page with a chunk of text […]

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Meet Maddison Falls: Melbourne Wildlife and Landscape Photographer

Meet Maddison Falls: I have had the pleasure of photographing Maddison Falls on two occasions. I have also bonded with her over our love of chocolate and cheese and bakery items. Once, for my birthday, she made me a donut-tower! So I can certainly tell you, this woman is more than a just pretty face! Maddison is a wildlife and landscape photographer. She is also a Melbourne local, and based in the Dandenong Ranges, where she captures beautiful imagery of […]

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Competing With Big Brands

Are You Competing With The Big Brands?

We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.

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Personal Branding Photography

What is Personal Branding Photography?

Building a personal brand is something we should all be thinking about. Social media allows potential clients to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding?

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Natural Light & Studio Light

Comparing Lighting: Natural light and studio light.

Without light, we cannot make photographs. The lighting in a photograph makes a huge difference to its final result. Ultimately, it is the lighting that makes people determine what is a good photograph and what is a bad photograph.

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Corporate Headshot Tips: Preparing for your Corporate Headshot Session

5 Tips To Get The Most Out Of Your Corporate Headshot Session: Simple preparation goes a long way! If you’ve made the decision to get a professional corporate headshot taken, start with these 5 tips to make sure you get the most out of your photography investment. You can only benefit from proper planning! A professional headshot is incredibly valuable, but it does require some thought on your end too! 1. Start with getting to know your photographer. Begin by […]

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Selfies VS Professional Headshots. How Corporate Headshots really do matter.

Selfies and unprofessional headshots: A headshot is a valuable thing. They can be used everywhere: from your website, to Linkedin and other social media, they are the tool that puts a face to your name.  They also start communicating who you are and what you are like. It is a way for potential clients to make a quick judgement of you. So your headshot creates a first impression. I see so many selfies and unprofessional photos on Linkedin, social media, […]

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