Category:Corporate Headshots

The Downfall of Stock Photography for small business

Stock Photography It is one of those things that can be so convenient. There are so many stock photography libraries out there. If you’re out of the loop, photographers shoot and upload their work into these libraries, and they can be purchased with various licenses for others to use. It is common for stock photography to be used to accompany articles, or on brochures and marketing material. While it can be incredibly easy to access this photography, it is not […]

Continue Reading

My 3 Go-To Headshot Lighting Setups.

When I have a studio headshot session, I try to get a feel for the overall mood and style my subject wants. If it is for actor headshots, corporate headshots, or some personal branding, the lighting is a big part of the overall result. I, of course, also have my go-to setups for headshot lighting. These setups work well for all different people – they’re flattering, create nice catchlights in the eyes, and I know the setups off by heart. […]

Continue Reading

How corporate headshots benefit your staff.

Recently I was sitting down with an old friend. We were having a spot of lunch, catching up on the past year. He recently has started his own business too, and he specialises in I.T. We were having a chat about what I do, and discussing how headshots can be so beneficial for business. We discussed how headshots are great to look professional, to connect with potential clients, communicate a personal brand. While this was all good, my friend told […]

Continue Reading

Choosing A Photographer – what you need to consider

You have decided that you want some professional headshots or portraits taken (or thinking about it at least). But there are thousands of photographers to consider. How do you find the right one? There are many things to consider: * Price * The Photographer and the experience * What is included * Your end result * The final investment Photography is more than just price: Many people make decisions based of price. Having and working to a budget is an […]

Continue Reading
Power Of Showing Over Telling

The Power Of Showing, Over Telling. Photography advice for Melbourne Small Business Owners.

What you miss, when all you do is tell: It is pretty easy to create a webpage, a Facebook page, and an email account. How many emails do you get claiming a particular company will get you ranking as #1 on Google. How many of those emails do you just delete straight away? Tell, tell, tell. Many businesses focus solely on the copy of their website or marketing tactics. They might have an About page with a chunk of text […]

Continue Reading
Competing With Big Brands

Are You Competing With The Big Brands?

We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.

Continue Reading
Personal Branding Photography

What is Personal Branding Photography?

Building a personal brand is something we should all be thinking about. Social media allows potential clients to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding?

Continue Reading
Natural Light & Studio Light

Comparing Lighting: Natural light and studio light.

Without light, we cannot make photographs. The lighting in a photograph makes a huge difference to its final result. Ultimately, it is the lighting that makes people determine what is a good photograph and what is a bad photograph.

Continue Reading

Why Your Selfie Won’t Cut It.

Selfies are easy right? You can take one right now. It is barely even an emotional investment. It is quick, simple, accessible. But they don’t cut it in the world of professionalism.

Continue Reading

Meet The Team: an important webpage for all businesses.

Who Is Behind Your Business? I look through a lot of websites. One thing I dislike, is an impersonal website. Anyone can make a website now. WordPress, Wix, Squarespace – all these platforms have taken away the complexity of coding for the everyday person. Which is why I think it is more important than ever to add validity to your website. Show your potential clients who you are. This can be achieved very simply: with a Meet The Team webpage, […]

Continue Reading