Tag:corporate photography

A Personal Branding Shoot With Kathie – VA and Business owner

Market research is so important. As a photographer, I don’t really have the perception of a consumer when it comes to booking and participating in a photography session. I decided I wanted to get real feedback on these experiences, to help improve my service. So I put out a survey to small business owners in Melbourne to help with some market research. Specifically, I was asking about the expectations they have in regards to personal branding and corporate portraiture for […]

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Headshots with a White Background

Studio Portraiture: White Backgrounds I think a lot of people think of studio portraiture with white backgrounds. Studio photography can have a very distinct look, particularly when it comes to corporate portraiture. Often there is a reason for this. White backgrounds can be a great choice for a headshot or portrait. For companies, matching headshots with a white background can tie in nicely to a website, are easy to manipulate (add space, create banners, print out, replace the background), and […]

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My Headshot Retouching Style

Retouching is an important part of my process. I think retouching in general has a bit of a bad reputation. When people think about retouching, many jump to the conclusion of airbrushed skin, blurred features, liquified bodies, picture-perfect and unrealistic perfection. But this isn’t always the case, and it certainly isn’t in my retouching process. I thought I would take you through photo retouching, and the difference between a ‘retouched’ and ‘enhanced’ edit. I want to show you my style, […]

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The Downfall of Stock Photography for small business

Stock Photography It is one of those things that can be so convenient. There are so many stock photography libraries out there. If you’re out of the loop, photographers shoot and upload their work into these libraries, and they can be purchased with various licenses for others to use. It is common for stock photography to be used to accompany articles, or on brochures and marketing material. While it can be incredibly easy to access this photography, it is not […]

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My 3 Go-To Headshot Lighting Setups.

When I have a studio headshot session, I try to get a feel for the overall mood and style my subject wants. If it is for actor headshots, corporate headshots, or some personal branding, the lighting is a big part of the overall result. I, of course, also have my go-to setups for headshot lighting. These setups work well for all different people – they’re flattering, create nice catchlights in the eyes, and I know the setups off by heart. […]

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How corporate headshots benefit your staff.

Recently I was sitting down with an old friend. We were having a spot of lunch, catching up on the past year. He recently has started his own business too, and he specialises in I.T. We were having a chat about what I do, and discussing how headshots can be so beneficial for business. We discussed how headshots are great to look professional, to connect with potential clients, communicate a personal brand. While this was all good, my friend told […]

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Power Of Showing Over Telling

The Power Of Showing, Over Telling. Photography advice for Melbourne Small Business Owners.

What you miss, when all you do is tell: It is pretty easy to create a webpage, a Facebook page, and an email account. How many emails do you get claiming a particular company will get you ranking as #1 on Google. How many of those emails do you just delete straight away? Tell, tell, tell. Many businesses focus solely on the copy of their website or marketing tactics. They might have an About page with a chunk of text […]

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Competing With Big Brands

Are You Competing With The Big Brands?

We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.

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Personal Branding Photography

What is Personal Branding Photography?

Building a personal brand is something we should all be thinking about. Social media allows potential clients to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding?

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Meet The Team: an important webpage for all businesses.

Who Is Behind Your Business? I look through a lot of websites. One thing I dislike, is an impersonal website. Anyone can make a website now. WordPress, Wix, Squarespace – all these platforms have taken away the complexity of coding for the everyday person. Which is why I think it is more important than ever to add validity to your website. Show your potential clients who you are. This can be achieved very simply: with a Meet The Team webpage, […]

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