Category:personal branding
What you miss, when all you do is tell: It is pretty easy to create a webpage, a Facebook page, and an email account. How many emails do you get claiming a particular company will get you ranking as #1 on Google. How many of those emails do you just delete straight away? Tell, tell, tell. Many businesses focus solely on the copy of their website or marketing tactics. They might have an About page with a chunk of text […]
We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.
Building a personal brand is something we should all be thinking about. Social media allows potential clients to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding?
Selfies are easy right? You can take one right now. It is barely even an emotional investment. It is quick, simple, accessible. But they don’t cut it in the world of professionalism.
Who Is Behind Your Business? I look through a lot of websites. One thing I dislike, is an impersonal website. Anyone can make a website now. WordPress, Wix, Squarespace – all these platforms have taken away the complexity of coding for the everyday person. Which is why I think it is more important than ever to add validity to your website. Show your potential clients who you are. This can be achieved very simply: with a Meet The Team webpage, […]
5 Tips To Get The Most Out Of Your Corporate Headshot Session: Simple preparation goes a long way! If you’ve made the decision to get a professional corporate headshot taken, start with these 5 tips to make sure you get the most out of your photography investment. You can only benefit from proper planning! A professional headshot is incredibly valuable, but it does require some thought on your end too! 1. Start with getting to know your photographer. Begin by […]
Selfies and unprofessional headshots: A headshot is a valuable thing. They can be used everywhere: from your website, to Linkedin and other social media, they are the tool that puts a face to your name. They also start communicating who you are and what you are like. It is a way for potential clients to make a quick judgement of you. So your headshot creates a first impression. I see so many selfies and unprofessional photos on Linkedin, social media, […]
Meet Tracy: I met Tracy a long time ago. We share a mutual friend, and often crossed paths at birthday parties as children. So it was amazing when Tracy decided to open her business earlier this year, as I had just started my new adventure with my business too. She is a qualified meditation teacher, and her business, Looking Inwards, consists of classes and courses in meditation. It has definitely been really rewarding to see Tracy kick her business goals, and […]
Why Your Website Needs An About Page: An ‘about’ page on your website to give a little more information about the company is really important. It not only shows your legitimacy (with scams and fake sites popping up everywhere), but allows for your website visitors to connect with you and learn about you and your business. Often when I visit a website I look for this page. Especially if the business offers a service of some kind. It’s a simple […]
Everyone should have a professional portrait/headshot of themselves. It not only looks professional, but there are a range of other benefits too. So if you have a new headshot or are thinking about getting a headshot or portrait taken, have a think about where you will use it. For different industries, there will be various uses for a professional image of yourself. Here are some of the ways you can use your new headshot. Don’t have a great headshot of […]