Category:personal branding
The Year I Launched Julia Nance Portraits I can’t really believe that we have entered into 2019! 2018 seemed to go so quickly, yet a lot happened for me in that time. It was just over one year ago that I touched back down in Melbourne after travelling Europe. I felt like I was stepping into the unknown. Previously in 2017 I had left my job to travel. Whilst overseas I made the decision to put everything I could into […]
2019 is just around the corner. While December can feel like a crazy lead up into Christmas, it is also time to reflect on the year and look towards your 2019 goals. Have you invested in the branding visuals and photography behind your business? Photography, headshots and personal branding (yes – images of YOU) are a big step in communicating with your clients. You are a business, yes, but ultimately: people connect with people. Have you told the world about you? […]
Market research is so important. As a photographer, I don’t really have the perception of a consumer when it comes to booking and participating in a photography session. I decided I wanted to get real feedback on these experiences, to help improve my service. So I put out a survey to small business owners in Melbourne to help with some market research. Specifically, I was asking about the expectations they have in regards to personal branding and corporate portraiture for […]
December is a great time to start reflecting on the year. In my 2018, I returned home from travelling – inspired and full of determination. I launched my business a couple of weeks later, with my new website up and running, sessions on the way, and my studio renovations started. I remember painting the outside of my studio on a 40 degree day. It was somewhat soothing. I changed up the entire interior, and the exterior, and since then it […]
Studio Portraiture: White Backgrounds I think a lot of people think of studio portraiture with white backgrounds. Studio photography can have a very distinct look, particularly when it comes to corporate portraiture. Often there is a reason for this. White backgrounds can be a great choice for a headshot or portrait. For companies, matching headshots with a white background can tie in nicely to a website, are easy to manipulate (add space, create banners, print out, replace the background), and […]
Retouching is an important part of my process. I think retouching in general has a bit of a bad reputation. When people think about retouching, many jump to the conclusion of airbrushed skin, blurred features, liquified bodies, picture-perfect and unrealistic perfection. But this isn’t always the case, and it certainly isn’t in my retouching process. I thought I would take you through photo retouching, and the difference between a ‘retouched’ and ‘enhanced’ edit. I want to show you my style, […]
Recently I worked with Jen, who is a small business owner local to me. She decided to bite the bullet and stop putting off getting some new headshots for her business. Like many business owners, Jen wasn’t super keen on getting behind the camera. While she knew there was value in it, it doesn’t stop that all too common dread or nervousness. “Where do I put my hands!?”, “How do I pose?” – these are the most common worries people […]
What you miss, when all you do is tell: It is pretty easy to create a webpage, a Facebook page, and an email account. How many emails do you get claiming a particular company will get you ranking as #1 on Google. How many of those emails do you just delete straight away? Tell, tell, tell. Many businesses focus solely on the copy of their website or marketing tactics. They might have an About page with a chunk of text […]
We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.
Building a personal brand is something we should all be thinking about. Social media allows potential clients to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding?