Tag:Business Headshots
Market research is so important. As a photographer, I don’t really have the perception of a consumer when it comes to booking and participating in a photography session. I decided I wanted to get real feedback on these experiences, to help improve my service. So I put out a survey to small business owners in Melbourne to help with some market research. Specifically, I was asking about the expectations they have in regards to personal branding and corporate portraiture for […]
Studio Portraiture: White Backgrounds I think a lot of people think of studio portraiture with white backgrounds. Studio photography can have a very distinct look, particularly when it comes to corporate portraiture. Often there is a reason for this. White backgrounds can be a great choice for a headshot or portrait. For companies, matching headshots with a white background can tie in nicely to a website, are easy to manipulate (add space, create banners, print out, replace the background), and […]
Retouching is an important part of my process. I think retouching in general has a bit of a bad reputation. When people think about retouching, many jump to the conclusion of airbrushed skin, blurred features, liquified bodies, picture-perfect and unrealistic perfection. But this isn’t always the case, and it certainly isn’t in my retouching process. I thought I would take you through photo retouching, and the difference between a ‘retouched’ and ‘enhanced’ edit. I want to show you my style, […]
Stock Photography It is one of those things that can be so convenient. There are so many stock photography libraries out there. If you’re out of the loop, photographers shoot and upload their work into these libraries, and they can be purchased with various licenses for others to use. It is common for stock photography to be used to accompany articles, or on brochures and marketing material. While it can be incredibly easy to access this photography, it is not […]
Recently I was sitting down with an old friend. We were having a spot of lunch, catching up on the past year. He recently has started his own business too, and he specialises in I.T. We were having a chat about what I do, and discussing how headshots can be so beneficial for business. We discussed how headshots are great to look professional, to connect with potential clients, communicate a personal brand. While this was all good, my friend told […]
What you miss, when all you do is tell: It is pretty easy to create a webpage, a Facebook page, and an email account. How many emails do you get claiming a particular company will get you ranking as #1 on Google. How many of those emails do you just delete straight away? Tell, tell, tell. Many businesses focus solely on the copy of their website or marketing tactics. They might have an About page with a chunk of text […]
Meet Maddison Falls: I have had the pleasure of photographing Maddison Falls on two occasions. I have also bonded with her over our love of chocolate and cheese and bakery items. Once, for my birthday, she made me a donut-tower! So I can certainly tell you, this woman is more than a just pretty face! Maddison is a wildlife and landscape photographer. She is also a Melbourne local, and based in the Dandenong Ranges, where she captures beautiful imagery of […]
We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.
Building a personal brand is something we should all be thinking about. Social media allows potential clients to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding?
Without light, we cannot make photographs. The lighting in a photograph makes a huge difference to its final result. Ultimately, it is the lighting that makes people determine what is a good photograph and what is a bad photograph.