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Power Of Showing Over Telling

The Power Of Showing, Over Telling. Photography advice for Melbourne Small Business Owners.

What you miss, when all you do is tell: It is pretty easy to create a webpage, a Facebook page, and an email account. How many emails do you get claiming a particular company will get you ranking as #1 on Google. How many of those emails do you just delete straight away? Tell, tell, tell. Many businesses focus solely on the copy of their website or marketing tactics. They might have an About page with a chunk of text […]

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Meet Maddison Falls: Melbourne Wildlife and Landscape Photographer

Meet Maddison Falls: I have had the pleasure of photographing Maddison Falls on two occasions. I have also bonded with her over our love of chocolate and cheese and bakery items. Once, for my birthday, she made me a donut-tower! So I can certainly tell you, this woman is more than a just pretty face! Maddison is a wildlife and landscape photographer. She is also a Melbourne local, and based in the Dandenong Ranges, where she captures beautiful imagery of […]

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Competing With Big Brands

Are You Competing With The Big Brands?

We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.

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Personal Branding Photography

What is Personal Branding Photography?

Building a personal brand is something we should all be thinking about. Social media allows potential clients to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding?

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Natural Light & Studio Light

Comparing Lighting: Natural light and studio light.

Without light, we cannot make photographs. The lighting in a photograph makes a huge difference to its final result. Ultimately, it is the lighting that makes people determine what is a good photograph and what is a bad photograph.

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Why Your Selfie Won’t Cut It.

Selfies are easy right? You can take one right now. It is barely even an emotional investment. It is quick, simple, accessible. But they don’t cut it in the world of professionalism.

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Meet Aponi – Melbourne Actor.

Meet Aponi. She needed a fresh headshot library to kickstart her acting goals here in Melbourne.

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5 Month Trip

How A 5 Month Adventure Inspired Me.

My journey since graduating University has taken many directions. I have worked as a portrait photographer for graduation ceremonies; as a photo retoucher, printer and restorer at a local camera shop; explored many areas of photography that I am passionate about; and travelled across sixteen countries.

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Meet The Team: an important webpage for all businesses.

Who Is Behind Your Business? I look through a lot of websites. One thing I dislike, is an impersonal website. Anyone can make a website now. WordPress, Wix, Squarespace – all these platforms have taken away the complexity of coding for the everyday person. Which is why I think it is more important than ever to add validity to your website. Show your potential clients who you are. This can be achieved very simply: with a Meet The Team webpage, […]

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Professionals Matter – Why You Should Hire A Professional Photographer

A Professional Photographer Makes A Big Impact On Your Headshot: Of course, there are many people claiming to be professionals out there. Lots of people who own cameras and have figured out they can charge to take your photograph. Those who have decided ‘I can do that’. The key to finding a professional is to look at their actual folio of work, read testimonials and reviews, and find out a little about them (their qualifications, experience, and attitude to business). […]

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