Tag:business headshots melbourne
Market research is so important. As a photographer, I don’t really have the perception of a consumer when it comes to booking and participating in a photography session. I decided I wanted to get real feedback on these experiences, to help improve my service. So I put out a survey to small business owners in Melbourne to help with some market research. Specifically, I was asking about the expectations they have in regards to personal branding and corporate portraiture for […]
Studio Portraiture: White Backgrounds I think a lot of people think of studio portraiture with white backgrounds. Studio photography can have a very distinct look, particularly when it comes to corporate portraiture. Often there is a reason for this. White backgrounds can be a great choice for a headshot or portrait. For companies, matching headshots with a white background can tie in nicely to a website, are easy to manipulate (add space, create banners, print out, replace the background), and […]
Stock Photography It is one of those things that can be so convenient. There are so many stock photography libraries out there. If you’re out of the loop, photographers shoot and upload their work into these libraries, and they can be purchased with various licenses for others to use. It is common for stock photography to be used to accompany articles, or on brochures and marketing material. While it can be incredibly easy to access this photography, it is not […]
We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.
Selfies are easy right? You can take one right now. It is barely even an emotional investment. It is quick, simple, accessible. But they don’t cut it in the world of professionalism.
Meet Tracy: I met Tracy a long time ago. We share a mutual friend, and often crossed paths at birthday parties as children. So it was amazing when Tracy decided to open her business earlier this year, as I had just started my new adventure with my business too. She is a qualified meditation teacher, and her business, Looking Inwards, consists of classes and courses in meditation. It has definitely been really rewarding to see Tracy kick her business goals, and […]
We’re In The Age Of The Selfie Right? Most people have access to smartphones with front cameras, selfie sticks, or self timer on an actual camera. We have snapchat and Instagram stories to share ourselves, add filters to, and send to others. I’ve grown up with cameras and digital technology that have allowed me to do this. From capturing a new Myspace profile photo or capturing a pose in order to refer to when painting in high school art class, […]