Tag:branding photography
Market research is so important. As a photographer, I don’t really have the perception of a consumer when it comes to booking and participating in a photography session. I decided I wanted to get real feedback on these experiences, to help improve my service. So I put out a survey to small business owners in Melbourne to help with some market research. Specifically, I was asking about the expectations they have in regards to personal branding and corporate portraiture for […]
Stock Photography It is one of those things that can be so convenient. There are so many stock photography libraries out there. If you’re out of the loop, photographers shoot and upload their work into these libraries, and they can be purchased with various licenses for others to use. It is common for stock photography to be used to accompany articles, or on brochures and marketing material. While it can be incredibly easy to access this photography, it is not […]
Ellery Cohen: I was fortunate enough to meet and photograph Ellery Cohen in my studio. Ellery is musician, and he is so incredibly talented. He wanted three distinct studio portraits of himself to use for his social media and upcoming marketing materials. Recently, Ellery has just re-launched his brand and released his latest single, ‘Us’. Ellery’s passion for his craft is truly inspiring, with a love for writing and composing, as well as performing. ‘Us’ is full of emotion. it […]
You have decided that you want some professional headshots or portraits taken (or thinking about it at least). But there are thousands of photographers to consider. How do you find the right one? There are many things to consider: * Price * The Photographer and the experience * What is included * Your end result * The final investment Photography is more than just price: Many people make decisions based of price. Having and working to a budget is an […]
We all need our point of difference. It is important to know what sets us apart from our competition. Your professional image is just one way to set yourself above the rest, and compete with the big brands.
Meet Tracy: I met Tracy a long time ago. We share a mutual friend, and often crossed paths at birthday parties as children. So it was amazing when Tracy decided to open her business earlier this year, as I had just started my new adventure with my business too. She is a qualified meditation teacher, and her business, Looking Inwards, consists of classes and courses in meditation. It has definitely been really rewarding to see Tracy kick her business goals, and […]
Building a personal brand is something we should all be thinking about. Being online provides endless opportunities for strangers (and potential clients or employers) to cast quick and ruthless first impressions. So how exactly can an image affect your personal branding? You Are The Face Of Your Business, and Your Brand: Whether you love looking at photos of yourself or not, you have to accept that you are the face of your own personal brand. Personal branding includes how you […]
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