When To Update Your Headshots

Melbourne personal branding portrait of woman sitting outside at table with cup of tea

If you’re currently using a headshot across your social platforms, email and website, then that’s great – you’re on the right track. However, it’s important to make sure your headshot stays up to date and relevant.

What should my headshot say?

Corporate headshot of man in suit on grey background for LinkedInEssentially, your headshot communicates who you are. It’s a vice to guide first impressions. Which is why it’s important that your headshot is capturing the right things. For you, this might be looking professional, trustworthy and friendly. Or it could communicate that you and your brand are fun, creative and outgoing.

If you want to know what your headshot should be conveying, answer these questions:

  • How do you want potential clients/employers/colleagues to view you?
  • What is your behaviour like in person? Is it fun and bubbly? Serious and reserved? Somewhere in the middle?
  • Is there a standard to be upheld in your industry? Some industries require more formal attire to be worn, others can be relaxed. These things change rapidly too! So keep an eye on that.

Does your current headshot do the right job? These questions above are important to answer if you want to ensure your headshot is making the best impact it can.

One thing is for sure, your headshot needs to accurately give the right first impressions. That’s why it’s always beneficial to work with a professional headshot photographer who can guide you in the right direction. We consider things like background, setting, pose and lighting to communicate lots of little things to your audience.

If I’ve had professional headshots taken, how do I know when I need to update them?

Melbourne personal branding portrait of woman sitting outside at table with cup of teaWhen do I update my headshots‘ is a common query. There’s no strict rule on this, and ultimately it comes down to how your headshot is representing you.

As a rule, you need to make sure your headshot is an accurate visual representation. If your weight has changed considerably, you’ve had a dramatic change in your hair colour or length, or you’ve just generally aged. Maybe you do your makeup completely different now.

If your current headshots don’t really look like you, then they need updating.

Here are some questions you can ask yourself to check if your current headshot is still relevant:

  • Are you wearing appropriate attire for your field?
  • Do you look the same? Has your hair or weight changed considerably?
  • What first impression are you making? Is it the first impression you still want to make?
  • Have you aged considerably since it was taken?
  • Ask someone else, does this headshot still look like you today?

My general suggestion is to update your headshot every two years at a minimum. I update mine every year, but then again, I am a headshot photographer!

What do I need to consider when updating my headshots?

As with any headshot session, you need to consider how you want people to view you. This will be closely related to your current field, or in the case of job-seekers, the field you want to get into.

Think about the colours in the shot – if they represent your personal brand, if they’re industry appropriate. Bright colours convey a sense of fun and boldness, for example.

Consider the setting: do you need a studio image, or do you prefer an outdoor or on-location headshot?

Make sure you nail your pose and expression. Work with a photographer who can help with this – it’s their job. They should be showing you as you go, so you can make sure you’re on the right track.


Do you need to update your headshots?

I run studio and outdoor sessions at my studio in Lilydale, in Melbourne’s Eastern Suburbs. I also travel on-site and work with teams for workplace headshots and personal branding.

Published by

Julia Nance

Julia Nance is a headshot and portrait photographer based in Melbourne, Australia. Her vibrant creativity is inspired by her experiences. From photographing whales underwater to travelling in Europe. With a vast background in a range of photographic areas, it is Julia’s natural ability to connect with her subjects that ultimately drew her to the art of portraiture. Corporate Headshots | Personal Branding | Actor Headshots | LinkedIn Headshots |
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