Creating a custom stock library with staff branding
Creating A Custom Stock Library With In-Situ Staff Branding Photography
What makes your business unique? You may have many answers for this: location, customer service, your products, your branding.
What often doesn’t come to mind as quickly, is your staff.
In reality, the people we have in our businesses are what make them most unique. The teams we have bring personality into our businesses, whether they are customer-facing or working behind the scenes.
Photography Helps Build Connection:
Most of us relate better to people rather than businesses. Putting faces into the business helps us visualise our hard-earned money contributing to the Australian community, to families and individuals.
So how does this help you in business?
It’s simple. Introduce your team to the world to help make better connections to your customers, investors, suppliers and other connections.
Tips on creating a custom stock library:
To put your best foot forward, you need to think a few things through before creating a collection of images. Whilst your staff are your best asset, you want to be showing them off just right. Here are a few tips to get organised:
Create a list of shots you need:
To create an effective library of images you need to first determine what it is that you need to show. Consider the other unique selling points of your business. This goes back to that first question I asked.
For example: your products make you unique. Put together a list of images that show your staff interacting with your products. This could include designing, selling, or holding specific products).
Give your key staff members the heads up, and schedule it into their calendars:
Most staff shy away from photographs. It’s not everyone’s favourite activity, so make sure they know well in advance. This helps them prepare what to wear, hair and makeup, and how to schedule their day. Tell staff what is required, and what shots you are after. Little details like whether they should expect their shoes to be in-shot can be very appreciated.
Find a professional photographer to guide you through it:
There’s no doubt that a professional photographer will give you top-tier quality. You’ll want images that can be used for a range of resources and images that bring the best out of your staff. A photographer will be able to set up and direct your team so that they capture images that tell your story.
Select Images that can tie into your website and other marketing:
Consider where the images will be used, and communicate this with your photographer. When selecting your final shots, consider the specific web pages and marketing applications they will be used for. There’s no point selecting all vertical images if you need several horizontal banners.
Need help putting together a custom stock library of your team?
As a professional portrait photographer in Melbourne, I specialise in corporate and small business photography. Reach out for a quote to learn more about how I can help you.
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