Personal Branding Portraits with Vince – Melbourne Business Owner

2018 wrapped up for me with this personal branding portrait session with Vince. 

It was a perfect summary to the year. In the session we shot in the studio as well as outdoors. We completed a range of headshots, as well as branding portraits. I really enjoy sessions that go all out exploring the different options in front of us. Vince was a champion, and let me do my thing and take the lead.

The backstory is that Vince wanted some professional images to use on his website, LinkedIn, and across his marketing. Previously, Vince was using a combination of stock photography and photos he had taken himself. He found these images weren’t cutting it for him, and he decided professional shots were the best way to make a great impression.

A little about Vince:

Vince is a Geelong based business owner who specialises in copywriting. He’s a wizard with words that lead to great engagement and conversions. His business, The Content Friends, creates strong website content that resonates with target audiences and ideal clients.

Furthermore, The Content Friends offer ghostwriting services for blogs and books. Often working with coaches and consultants Vince captures the voice and authority of professionals and creates well researched content for their ideal clients. Vince’s content (be that a book, blog, or webpage) allows business owners to showcase themselves as industry experts.

Given that most of us aren’t professional writers, Vince becomes the go-to guy for professional copywriting. The way he works is all about being a friend who is there to help. It enables him to really get to know you and capture your voice when he writes.

Vince even worked on some of the pages on my website. He took the time to get to know and understand me, as well as learn about what I do and my ideal clients. The results were great – targeted content that captures my voice and resonates with my clients.

A little about our session:

Headshots and branding portraits can be easy to put off. If you haven’t had much experience in front of the camera, or even if you have, it can feel daunting and awkward. This is why I try to communicate as much as I can with every person I work with before their shoot. Sending out information and surveys is a great way to reduce the pre-shoot anxiety, as well as start making a connection. It also gets the ball rolling, and while the survey is optional it does make a big difference.

Vince sent back his survey answers right away, which allowed me to learn a little about him and his business as well as get a feel for his personality. I then took his responses to create a tailored pre-shoot guide, with some inspiration and shot-list so we could hit the ground running come the day of our shoot.

We begun working outdoors, and while it was hot, Vince didn’t bat an eyelid. I really like the outdoor images, as they give a more relaxed feel, while remaining professional and charismatic.

Moving into the studio, this is where we focused a little more on headshots. We kept the background simple, and just changed up the lighting and outfits as we needed.

You can have a look at some more of the images below.

If you’re like Vince, and want 2019 to be the year you stop using your selfie, check out my Melbourne corporate headshot and personal branding information here.
For great copywriting, head to The Content Friends and have a chat to Vince.